YAHOO TO TEST IMAGE ADVERTISING ON MOBILE PHONES

Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said on Monday. Reuters reports.

"The challenge is that because cellphone screens have limited real estate, ads have to more relevant," said Julie Ask, an analyst with

Jupiter Research.

Banners ads are nothing new on cellphones. Start-ups like

Third Screen Media of Boston already work with ad agencies, buyers and mobile carriers to deliver ads to wireless users."

SOURCE: Textually