Visa launches pilot mobile payment program

According to Mobile tech News, Visa is now testing the delivery of mobile payment coupons and rewards via text message, graphic and bar code images direct to US consumers' mobile devices.
The pilot, which is scheduled to launch in November with approximately 500 Visa employees in California, is expected to expand to public trials over the next year. Pilot participants will receive payment coupons and rewards that can be redeemed at on-site cafes located at Visa's corporate campus.