Monday, November 13, 2006

FULL FEATURE FILM ON YOUR MOBILE


This could happen some day. Following a long and tiring day at work, you unwind by popping some popcorn, curling up in a cosy chair and watching a movie -- on your mobile phone. The last bit might sound far fetched, but it really isn't.
Mobile content providers are hoping to bring mobile phone owners a comfortable wireless Web experience coupled with a new world of portable multimedia entertainment. It's not just a volley of creative frames shot with digital cameras or handicams that are gaining traction among the young cinema makers, the mobile phone cameras are getting their bit of publicity too.
Among the first ones, Hungama Mobile has begun by teaming up with leading Indian filmmaker Dev Benegal's maverick film production programme 24x7 Making Movies that will produce almost 100 films every year.
"It started off as a crazy idea," recalls Benegal, "What if, for one week, we could forget red tape, bureaucracy, development executives, financiers, the underworld mafia, film commissions and people who stifle creativity? What if a person could walk in and make a film? What if one could make films for free? No questions asked, no scripts scrutinised... no nothing."

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