Nokia sells 4 lakh phones in a day

Nokia will always remember this Diwali. It sold 4 lakh phones all over India on October 19th; the most it has sold on a single day anywhere in the world.
“It is even more than what Nokia has ever sold on any Chinese new year,” says a dealer who has seen an Nokia internal communiqué on this matter.
The company’s previous single day sales record was about one lakh phones. This is the kind of sales its competitors generally do over the entire year in India.
Low-end segment of phones have effected a reversal of fortunes for the Finnish company.
Nokia currently has 38 models available on the retail shelf, of which around 13-25 can be categorised into the low-end segment
This segment has a product at every Rs 200-400 price point beginning from sub-Rs 2,000
Other companies have only a few models placed at entry level
Margins in the low-end segment are around 6-8%
30% of Nokia’s demand comes from rural and semi-urban India
70% of the models sold in rural and semi-urban markets are low-end